Myths Stopping Women Over 40 From Losing Stubborn Tummy Weight

3 Myths Stopping Women Over 40 From Losing Stubborn Tummy Weight


Est. reading time: 8 min

By Melissa Woods, Editor for The Meno Report, an initiative by BB Company

Menopause woman feeling down

“All my life I’ve been around 110 lb, so when 28lb magically attached itself to my stomach… I was left feeling confused and frustrated.

For Jane - a 46-year-old real estate agent from Ohio - it all started going downhill when the intense cravings hit. Sweets, pasta, chips... anything that had sugar or carbs in it... she had to have it.

She didn’t think too much of it at first…

Because despite raising two boys and a busy work schedule she’d always kept fairly active. So working off the occasional cheat meal was usually no sweat.

But that quickly changed after she turned 40.

Suddenly calories seemed to be sticking to her tummy, hips, and thighs like glue.

And what started as a little extra weight around the “love handles” quickly turned into an “apron belly” that hung over her waist.

Carrying the extra weight was draining.

She felt like she was walking around with a weight vest…

Her work attire became difficult to move in…

And she could feel her clients' eyes judging the way her blouses now hugged her midsection.


Not to mention, her sons started to become seriously concerned about her health because of how quickly she’d gone up in size. They knew rapid weight gain during middle life could drastically increase her chances of type II diabetes and cardiovascular disease.

So she started trying everything health experts say you are supposed to do to get back to a healthy weight.

First, she stopped eating out and ate home-cooked meals consisting mostly of meats, veggies, and fruits to stay at a calorie deficit…

Then, she adopted an extreme low-carb diet for 6 months without a single cheat day…

While following a strict 16/8 intermittent fasting protocol.

Next, she amped up the intensity of her gym routine with an additional two sets of each exercise… and even joined a jogging club that ran 4 miles every Saturday morning.

But none of these supposed recommendations ever kept the weight off long-term, it always piled back on.

In fact, at one point she got even heavier!

Eventually, when she got so desperate she even tried one of those silly waist trainers she saw all the younger girls using… But her midsection had become so big she could barely do it up.

And on top of all that, when she asked her gynecologist for help…

He told her “weight gain due to hormonal changes is just something women need to learn to deal with. The only advice I can offer is to control your portion sizes and get enough exercise.”

“Seriously?” Jane thought. “Don’t eat too much and stay active? I’ve spent three months starving myself, I workout till I nearly faint and the scale still hasn’t budged. Is that really all the advice you have?”

Unfortunately, Jane isn’t the only one. Women over 40 all across the globe are left confused & frustrated from dealing with sudden weight gain.

It's no wonder so many women give up trying to fight the losing weight battle... and believe they just have to 'live with it'!.

But is mid-life weight gain really unavoidable?

The reality is that 3 myths hold most middle-aged women back from being slim and healthy for life.

At one point in their lives, these beliefs may have actually helped some women lose weight, but just as our bodies change, our approach to maintaining a slimmer physique also needs to change.

Here at BB Company, we've helped over 1,000,000 women worldwide to shed the stubborn age-related weight for good. So let us bust these 3 myths and provide you with the answers you need to accelerate your way towards a trimmer, happier YOU:

Myth #1 – “As long as I burn more calories than I take in, my weight will drop.”

Remember in your 20s when you could live on takeout and still slip into a pair of skinny jeans as long as you hit the gym 3 times a week?

Ahhh! How easy it is to be young.

While the calories in vs calories out approach may have worked in college and even up till your early 30s…

This does NOT work for women once they hit 40 and beyond.

Here’s why:

One doctor from Piedmont Hospital in Georgia, USA, suggests that most women’s metabolism will drop by 10% each decade after 20. Add in declining estrogen levels caused by menopause and by 50 most women’s metabolism has completely tanked.

Suddenly their ability to burn calories has been cut by 30% or more!

It's no wonder women find it impossible to trim the stubborn weight after 40.

On top of that…

Cortisol levels are also elevated as we age making women more susceptible to cravings, high blood sugar levels, and high blood pressure.

This makes exercise a double-edged sword.

An extra 30-minute push on the elliptical can increase our already spiked cortisol levels, causing us to eat more of the high-fat, salty foods our body has a harder time burning off.

In other words:

As women reach middle age they have to work twice as hard to burn the same about of calories they did in their 20s… but by working out hard they risk craving more foods that lead to weight gain.

Talk about a catch-22!

Once women realize that the gym doesn’t give the same results they’re used to they usually switch their focus toward restrictive diets…

Which leads to another popular misconception…

Myth #2 – “I just need to cut out carbs and I’ll start to slim down”

Okay, so now you might be thinking….

“If I can’t out-exercise the weight gain then it must be the carbs. Carbs are the devil, right? So if I just cut out pasta, bread, and bagels I’m surely guaranteed to shed any extra weight.”


Despite all the paleo and keto experts telling us that ditching carbs is the magic solution to all weight gain problems… for women over 40 avoiding carbs is largely a waste of time!

In fact, many women report gaining weight after trying these diets.

This is because mid-life weight gain has VERY LITTLE to do with exercise or diet… but A LOT to do with BAD bacteria overgrowth in the gut.

See, inside the gut, there are two dominant types of bacteria…

  1. Bacteroidetes (the good guys)
  2. And… Firmicutes (the bad guys)

The balance between these two bacteria (called the F/B ratio) plays a key role in regulating our metabolism, fat storage, and hormone responses.

So as we approach menopause and plummeting estrogen levels alter the F/B ratio in our gut, it becomes incredibly hard to stay slim regardless of how clean we eat.

For example…

  1. One study revealed people carrying extra weight contain nearly 90% LESS good bacteria than lean individuals…. While a 20% increase in bad bacteria leads to higher caloric intake.
  2. Another study done in 2006 showed that an overgrowth of bad bacteria causes the body to store more calories than it consumes leading to a dramatic increase in body fat.

Simply put, it doesn’t matter how many foods women eliminate from their diet, if they don’t heal their gut first, they’ll continue to eat more and hold onto more fat.

This is why women continue to watch their thighs, hips and waistlines expand despite adopting a low-carb lifestyle.

And even when they do lose a little bit of weight… it’s common that their body doesn’t return back to their previous shape.

Myth #3 – “If I lose enough weight, my belly will go down.”

No matter how much weight some women manage to lose, their belly doesn’t seem to budge.

Here’s something 90% of women don’t know:

Having a bulging belly does NOT necessarily mean you’re overweight.

How so?

Studies suggest that a distended belly points to bad gut bacteria.

The overgrowth of unhealthy bacteria causes a buildup of gas in the small intestine which can lead to uncomfortable bloating.

As our bellies balloon out, it gives the illusion we’re carrying more weight around the middle than we actually are.

This is why diets and exercise don't help after 40! Because women are not addressing the ROOT CAUSE of the problem… Poor gut health.

That’s why they’ll notice the scale slowly going in the right direction…

And their face, legs, and arms getting trimmer…

But their belly looks like they could be 6 months pregnant.

So how can women slim down, ‘deflate’ their belly naturally, and remain that way for good?

The answer is simple.

If poor gut health is the 'devil' behind the weight gain, cravings and bloating women experience after 40...

The secret to melting the weight around their middle and maintaining weight loss for life is to rebalance the ratio of good vs bad bacteria.

The best way to do this?


Probiotics are bacteria and yeasts that take up residence in the gut repopulating it with good bacteria that help keep your body healthy and working well.

While you can consume probiotics through foods like yogurt, kefir, and kombucha…

Not all probiotics are equal. Are you taking the right ones for weight management?

There’s a unique strain of probiotics that have been clinically studied to ease cravings, boost metabolism, manage calorie absorption and break down fat cells…

They are called ‘Thermogenic’ Probiotics.

Here at BB Company, we decided to dig deep into the clinical research of thermogenic probiotics to discover the best strains for women struggling with menopausal symptoms.

We found three strains that stood out against all others:

Strain #1: L. Gasseri

First, we stumbled upon a thermogenic strain called L.Gasseri studied for its ability to help reduce fat reduction around the midsection and prevent menopausal belly fat from accumulating.

In fact, in a controlled, double-blind clinical study, adults saw an 11.5% loss of body fat, after consuming the strains for 12 weeks.

Strain #2: B. Breve

Second, we discovered a clinical study on pre-obesity subjects revealed daily doses of the thermogenic probiotic strain called B. Breve can help increase muscle mass, naturally boosting metabolism.

As women enter middle age and their muscle mass declines, affecting their ability to burn more calories, B. Breve might be just what they need to re-ignite their fat-burning abilities and have an easier time shedding any unwanted weight.

Strain #3: B. Lactis

Finally, we found a thermogenic probiotic strain called B. Lactis that’s been studied for its ability to help manage a healthy body mass index.

One clinical trial of 225 overweight individuals revealed a significant reduction in body fat mass and waist circumference in those who took B. Lactis for 12 weeks compared to the placebo group. And the best part? The reduction of body fat mass was maintained after the trial finished.

After reading everything we could find about these thermogenic probiotic strains we knew we had to find a way to get this trio into the hands of as many middle-aged women as possible.

Because chances are… it could be exactly what they need to take back control and transform this otherwise “difficult time” into the perfect prime of their lives.

And that’s when we created our own unique themogenic probiotic formula for women over 40 who want their younger physique back.

Introducing Provitalize: The #1 Weight-Management Probiotic That's Helped Over 1,000,000 Women Worldwide Trim Stubborn Bellies Fast

Provitalize is a holistic all-natural solution designed to help women aged 40-60 combat unwanted weight gain and belly bloating caused by aging, hormonal changes, slow metabolism, and bacterial gut imbalances.

By combining the three best thermogenic strains (L. Gasseri, B. Breve, & B. Lactis) into one unique probiotic formula – Provitalize has helped over 1,000,000+ women finally get rid of the menopausal muffin tops for good.

Just like Nancy M., a wellness coach from California who says…

“I’m at the end of menopause and it’s like I got hit by a Mack truck. My weight went up, my energy went down… And don’t get me started on the bloating. I tried everything on the market and nothing seemed to help… till I tried Provitalize. My tummy went down and my energy went up!”

Or Kellie S. who says…

"Feeling Amazing! I've been using Provitalize for two months now. I was really stuck at my heaviest weight ever. I've tried so many products, but nothing worked. I'm in full-blown menopause, so also, everything in my body hurt.
I was exhausted, had sore joints, and was just feeling horrible. Within one week of taking Provitalize, I started feeling energetic, and happier, I felt like exercising, and after 10 days I felt and saw the weight dropping. I’m so excited, just all around feel alive again!

And Nita R. who says…

This is the best product on the market as far as I'm concerned. It is awesome. My first week was crazy good. My stomach had never felt as good in YEARS! And the weight… went from 193 to 187. I have to stay on this stuff, NO MORE BLOAT!! Thank you.

And it gets even better because Provitalize is…

Not Your "Average' Probiotic - Provitalize Combines The Power Of 6 Supplements For One Affordable Price

While most probiotic supplements simply contain probiotic strains that help with digestion and regularity, we decided to take it one step further.

We wanted to give women a holistic supplement that covers ALL the weight-management bases from the inside out.

That's why our premium blend includes SIX 100%-natural herbs & absorption boosters that impacts stubborn fat and bloating in an all-rounded way.

A daily dose of this premium blend provides the body with an abundance of natural vitamins and minerals that help keep the body’s fat burning engines in gear six for life.

Herb #1 – Turmeric Root Extract

Tumeric, also known as Curcumin, is a phytoestrogen (a plant source of estrogen) that helps balance estrogen levels naturally resulting in the alleviation of inflammatory symptoms like weight gain, bloating and joint pains.

Herb #2 – Moringa Leaf Extract

Known as the “miracle tree”, moringa leaves contain an abundant amount of minerals and vitamins that improve metabolism, reduce inflammation, and even help keep hot flashes at bay.

Herb #3 – Curry Leaf Extract

Curry leaves are rich in vital nutrients like phosphorus, iron, vitamins A, B, C, and, E that alter the way the body absorbs fat, therefore, improving digestion and making it easier to stay lean.


A patented form of piperine. Taking piperine with curcumin enhances curcumin absorption by up to 2,000%, allowing you to enjoy all its healthful anti-inflammatory benefits.

Sunflower Lecithin Booster

A natural emulsifier, the addition of Sunflower Lecithin enhances the absorption of all the natural ingredients in Provitalize, making sure our customers receive every bit of goodness.

And here’s the best part!

All the ingredients in this formula are encapsulated inside our trademark DRCaps™️.

These delayed-release capsules protect our ingredient blend from stomach acid allowing our probiotic formula to travel to the gut safe and sound, where it can provide the most benefits.

While a lot of supplement companies cheap out on capsules as a way to increase their margins, we decided to go the extra mile to ensure our customers can experience the maximum benefits these strains have to offer.

And with just 2 capsules every morning…

Our Holistic Approach To Weight-Management Has Helped 1,000,000 Women To Look And Feel Fabulous Again For The First Time In Years

By simply adding Provitalize to their morning routine our customers report experiencing:

  1. Keep their hormones in harmony
  2. Burn fat like never before
  3. Lean out their face, arms, and thighs
  4. Melt off the extra weight around their middle
  5. Fit back in the clothes you haven’t worn in ages!

… And finally, feel like themselves again!

How Long Do I Need To See Results?

While every woman's body responds differently, individual results may vary. Out of our 1,00,000+ satisfied customers, many women have reported seeing early noticeable weight-related results in as little as 2 weeks. However, it’s important to know that it takes 6 to 8 weeks for our probiotic strains to fully colonize in the gut.

This is why we recommend trying Provitalize for at least 8 weeks in order to enjoy the full weight-loss benefits.

Most women find 8 weeks more than agreeable because they’ve struggled losing stubborn tummy fat for years. With that said, our customers frequently report experiencing better digestion, more energy, less inflammation and better control over their appetite after the first few days of adding Provitalize to their routine.

These are all positive indicators that make the journey to a happier, healthy YOU more enjoyable.

How Much Does It Cost?

Each bottle of Provitalize contains a 30-day supply (60 capsules). Take 2 capsules every morning and start torching stubborn menopausal weight in record time. Whether you take them with food or not is up to you, either way, it will do its job.

Now, normally one bottle of Provitalize costs $67. But right now, on this page only, you can grab a 30-day supply at only $49! (Save $18)

That’s less than the price of buying a daily cup of coffee! (Only $1.60 per day)

While some of our customers start seeing some differences with 1 bottle...

An Overwhelming 72% Of Women Saw Best, Long-Lasting Weight Results With Our 3-Bottle Bundle

Remember: Probiotics strains typically take 6-8 weeks to fully populate the gut and unleash their full fat-melting benefits.

Which is why our customers who report the biggest transformations usually grab a 90-day supply of Provitalize.

By day 30…

Their cravings are under control and digestion is more regular.

By day 60…

Their bloating has receded, their waist is slimmer, and their clothes fit better.

Finally, by day 90….

They’ve revived a younger-looking body shape they weren’t sure they’d see again!

And right now, you can secure a 90-day supply for a one-time payment of $120.

That’s only $40 per bottle! (saving you $9 per bottle).

Scientific References


What You Will Learn



30 Day Supply

Usual Price: $67

Save $18/Bottle


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90 Day Supply

Usual Price: $201

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60 Day Supply

Usual Price: $134

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The best part?

You’re Also Protected By Our 90-Day Money-Back Guarantee.

If for any reason you are unsatisfied with your Provitalize purchase, just let us know within 90 days and we’ll issue a full refund. You can even keep the bottles if there are capsules left.

There's nothing to lose.

With Provitalize, women can finally say goodbye to the belly that's been plaguing them for years... for as low as $1.60/day.

So if you want to ditch baggy sweats for skinny jeans without crazy diets or exercise… simply click the link below, select the number of bottles you wish to order, and get started with Provitalize today!

Can You Get Provitalize In Your Country?

Provitalize is shipped worldwide to 100+ countries. Shipping cost depends on the couriers in your country and you can see the shipping cost on the checkout page before you make the purchase.

To-date, we’ve shipped…

How does Provitalize compare to other weight management alternatives?

Generic, Mass Market Products
Generic, cheap, low-quality probiotic strains
Does not contain probiotic strains scientifically proven to manage weight (e.g. lactobacillus acidophilus causes weight gain)
Low and ineffective probiotic count
Lacks herbs and natural ingredients
Ingredients work individually and not as a system, causing cannibalism
Treats symptoms, not the root cause - overgrowth of bad bacteria
Uses fillers like rice flour to make the capsules look fuller
Ingredients are not studied clinically or backed by scientific research
May contain GMOs, soy, corn, caffeine, gluten, and hormones
Reported serious side effects such as acute liver failure (garcinia cambogia) and cardiovascular risks (Hydroxycut)
New Thermogenic Probiotic Provitalize
Premium, lab-grown probiotic strains cultivated in a GMP-certified facility
Premium weight management probiotic strain L.Gasseri (SBT 2055), clinically proven to suppress fatty acid release and promote fat excretion through the bowel
Contains 68.2 billion CFUs for maximum positive impact on gut health
Herbs to improve bioavailability by almost 200% so women get more bang for their buck
Synergistic blend of thermogenic probiotics, anti-inflammatory herbs and absorption boosters that work together seamlessly for best weight-management results
Addresses gut imbalance, drives out bad bacteria - the root cause of rapid weight gain
Doesn’t contain fillers and unnecessary ingredients
Each ingredient is handpicked after careful scrutinization and cross-referencing of clinical studies and research
Free from stimulant, caffeine, GMO, gluten, and hormone
Mild and temporary bloating/constipation during the first 1-2 weeks for the probiotics to ‘repair’ the gut. This is perfectly normal and harmless.
Clinically-studied probiotic strain B.Breve (IDCC 4401) stimulates cholesterol metabolism and promotes healthy cholesterol levels
Ayurvedic and anti-inflammatory blend to remove bad bacteria that damages gut lining
Deflates tummy bloat naturally and impacts stubborn fat so women can reclaim their pre-menopause figures
100% natural, keto- and paleo-friendly

Invest In 90 Days of Provitalize Today to Naturally "Block" Weight Gain After 40s



30 Day Supply

Usual Price: $67

Save $18/Bottle


One-Time Purchase



90 Day Supply

Usual Price: $201

Save $27/Bottle


One-Time Purchase



60 Day Supply

Usual Price: $134

Save $18/Bottle


One-Time Purchase

10,000+ Real Customer Success Stories & 5-Star Ratings

Invest In 90 Days of Provitalize Today to Feel Like You Again



30 Day Supply

Usual Price: $67

Save $18/Bottle


One-Time Purchase



90 Day Supply

Usual Price: $201

Save $27/Bottle


One-Time Purchase



60 Day Supply

Usual Price: $134

Save $18/Bottle


One-Time Purchase


These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any diseases. The weight loss and fitness testimonials presented apply only to the individuals depicted, cannot be guaranteed, and should not be considered typical. Every testimonial on this website is from a real customer who used the product Provitalize, and/or nutrition advice listed on the website. No one was paid for a testimonial or endorsement. Results (weight, body fat percentage, circumference measurements, etc.) were self-reported by the customer. You should assume that any results shown in testimonials, advertisements, stories, blog posts, articles, forums or anywhere else on this site or our associated websites are not typical. Results may vary from person to person based on body size and other factors.

Due to its potent anti-inflammatory effects, Provitalize should not be taken with NSAIDs, blood-thinners and Cox2-inhibitors. If you are on medication or suffer from medical conditions, please consult your doctor before consuming Provitalize or any of our supplements.

Scientific References



All references made are scientific and true to our knowledge at the time of publication